Thai Airways has launched a new and enhanced inflight service in Royal Silk class (business class) which it has named the ‘New Royal Silk Service’.
The facility focuses on the individual needs of each passenger onboard a Thai Airways flight. Individual attention includes a personal greeting, a special welcome package, and a turn-down service.
The essence of the service is to make passengers feel they are being welcomed into a Thai home but with a five star hotel touch. Cabin crew converse with customers as if they were the home owner welcoming a guest into their residence.
A highlight of the new service is the All Day Dine option. Passengers in the Royal Silk Cabin can order their meal at a time of their choosing, including dishes from the new Samrab Thai menu – an authentic, full-course Siamese menu.
To identify and represent the New Royal Silk Service, Thai has created an emblem to symbolise Thai hospitality. The emblem is derived from the triangular motif found on the Khit pillows, which is traditionally placed in Thai living rooms to welcome guests.
The service revamp aims to focus on the ‘Thainess’ of the national carrier. The inflight service was first tested in September 2016 on routes using the A380 aircraft, including Bangkok to Narita, Frankfurt, London and Paris.
Thai aims to claim a top five position in the tough best business class inflight service arena. Through a survey which the airline regularly conducts, the New Royal Silk Service has been found to be well-received by Thai Airways passengers.
Currently, the new service is available on routes from Bangkok to Europe, Australia, New Zealand, Japan, and the Middle East. The New Royal Silk Service is also to be introduced on flights to South Korea in May this year.
THAI‘s Samrab Thai menu is offered in Royal Silk Business Class on all flights between Australia and Thailand. The All Day Dining selections are available on day flights from Bangkok to Australia, and from Bangkok to Europe.
